I think that we should raise our expectations. At this point, you can't find a single soap that that will not get the job done. Even those that don't lather well, like Williams, will get the job done, you will be able to shave with them, if your technique is good, the actual shave shouldn't be much more different than if you are using a better soap.
But, we take this as a hobby. We like to enjoy our shaves, we like a good performing soap, and I don't see why wouldn't we like to use top-notch products every single time.
Its being a while that i raise my expectations to be honest I haven't used my arko maybe over a year now. I agree with you if the technique is right shave result isnt to different whether u use I coloniali or arko. Then again i just love my i coloniali smell,cushion and after shave properties just top notch. Therefore i reach more often to my i coloniali,stirling,lpl,soap commander or sv soap etc.
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