Has anyone seen this stuff in Boots? It's part of a new range that ties in with Ted Baker's 'Grooming Room' barbershop chain. I couldn't resist the temptation to buy some, along with a tube of the accompanying scrub.
The packaging looks pretty cool - stylish but classy. But if you prefer the more usual tub or tube, the pump bottle format may not be to your liking. The product itself seems a bit runnier than most of the classic brands I've tried, and didn't generate the same instantly-explosive lather as Proraso, the three Ts or Bluebeard's. I had to work it for a good few minutes, but my patience was rewarded and a few squirts of the cream generated enough lather for two passes.
Checking out the ingredients, I see the familiar glycerin and fatty acids, and also a couple of surfactants (Sodium Methyl Cocoyl Taurate and Lauryl Glucoside) which I guess must be in there to boost the cream's lathering characteristics. The product has a pleasant scent which seems to be a signature across the range. I'd describe it as citrusy / spicy - it certainly received good feedback from the wife!
All in all, a very decent product and it's good to see brush shaving creams making a return on the High Street.