- Joined
- Monday February 9, 2015
- Location
- California
Today Jorunn posted this entry (or emailed if you're a subscriber to the site updates) that speaks a bit more about moving forward with the re-launch efforts.
Enjoy.
"
Stacking wood
Earlier this fall, I spent a week-end stacking wood. At the cabin. As you know, I like to escape to this remote spot, to recharge my batteries and collect my thoughts. Husband was chopping new wood, and my task was to stack a suitable storage of old, dry wood by the doorstep, in preparation for winter. (because: winter is coming)
I like stacking wood. The movement, the trips back and forth with armloads of dry, fragrant wood. The sound. If I were a percussionist, I would find endless distractions, composing music out of the hollow woody clonks. Did anyone ever write a piece of music for a stack of wood? Someone should. Stacking wood is a peaceful, mindless activity, almost like hitting the "reset" button in your soul.
Stacking the wood also led me to thinking of the silent beauty of doing work that is necessary, but invisible.
Which again led me to thinking about my new business partner, Monica. She is currently hard at work, eyeglasses glued to the computer screen, hour after hour, day after day, laying the foundation of the rebranding of our business. And she sighed, the other day, realizing that she is doing loads and loads of (very necessary) work that, in the end, will be completely invisible. But without her brilliant mind so hard at work at this point, the end result will not be the way we want it to be. And we want the new version of Fitjar Soap to be completely in line with the picture we have in our minds, and we are turning every stone and working very hard to create a brand and website that reflects the Fitjar values and visions and our exquisite products.
So I hope you join us in appreciating the invisible work of laying the foundations, and eagerly anticipating the next chapter of the Fitjar story"
Enjoy.
"
Stacking wood
Earlier this fall, I spent a week-end stacking wood. At the cabin. As you know, I like to escape to this remote spot, to recharge my batteries and collect my thoughts. Husband was chopping new wood, and my task was to stack a suitable storage of old, dry wood by the doorstep, in preparation for winter. (because: winter is coming)
I like stacking wood. The movement, the trips back and forth with armloads of dry, fragrant wood. The sound. If I were a percussionist, I would find endless distractions, composing music out of the hollow woody clonks. Did anyone ever write a piece of music for a stack of wood? Someone should. Stacking wood is a peaceful, mindless activity, almost like hitting the "reset" button in your soul.
Stacking the wood also led me to thinking of the silent beauty of doing work that is necessary, but invisible.
Which again led me to thinking about my new business partner, Monica. She is currently hard at work, eyeglasses glued to the computer screen, hour after hour, day after day, laying the foundation of the rebranding of our business. And she sighed, the other day, realizing that she is doing loads and loads of (very necessary) work that, in the end, will be completely invisible. But without her brilliant mind so hard at work at this point, the end result will not be the way we want it to be. And we want the new version of Fitjar Soap to be completely in line with the picture we have in our minds, and we are turning every stone and working very hard to create a brand and website that reflects the Fitjar values and visions and our exquisite products.
So I hope you join us in appreciating the invisible work of laying the foundations, and eagerly anticipating the next chapter of the Fitjar story"