- Joined
- Monday June 13, 2011
- Location
- Portsmouth
When a shaving product is ‘new improved', what do you miss from the old version?
I popped into my local Laly's pharmacy to stock up on Erasmic shaving cream. And, horror of horrors, the old coconut Jordan made one is no longer there. Maybe it's what is happening in the Middle East that is to blame. It is now a new ‘improved' formula – look out for the red strip across the corner of the box. It has been replaced by a Chamomile based formula, but the chamomile is further down the list of ingredients with a lot more chemically sounding stuff listed before it.
Also, does anyone know where this new improved cream is made?
The main differences are:
Older Erasmic cream:
Coconut based – 3rd ingredient
Metal tube
Red cap - small
Made in Jordan
Narrower box, stiffer cardboard
New improved cream:
Chamomile based – 12th ingredient
Plastic tube – shorter and wider
Black cap – large for upright standing
Made in ????
Wider box, less stiff cardboard
Both sorts still have the distinctive red and white Erasmic logo on a black box, with silver coloured tube, 75ml capacity, and price £1.29. Keyline Brands have moved from Hounslow TW3 9LX to Middlesex UB2 4TA.
Anyway, I miss the coconut. From checking the ingredients, other shaving creams do have coconut in there somewhere, so all is not lost.
What do you miss when something is ‘new improved'? Or is it better?
I popped into my local Laly's pharmacy to stock up on Erasmic shaving cream. And, horror of horrors, the old coconut Jordan made one is no longer there. Maybe it's what is happening in the Middle East that is to blame. It is now a new ‘improved' formula – look out for the red strip across the corner of the box. It has been replaced by a Chamomile based formula, but the chamomile is further down the list of ingredients with a lot more chemically sounding stuff listed before it.
Also, does anyone know where this new improved cream is made?
The main differences are:
Older Erasmic cream:
Coconut based – 3rd ingredient
Metal tube
Red cap - small
Made in Jordan
Narrower box, stiffer cardboard
New improved cream:
Chamomile based – 12th ingredient
Plastic tube – shorter and wider
Black cap – large for upright standing
Made in ????
Wider box, less stiff cardboard
Both sorts still have the distinctive red and white Erasmic logo on a black box, with silver coloured tube, 75ml capacity, and price £1.29. Keyline Brands have moved from Hounslow TW3 9LX to Middlesex UB2 4TA.
Anyway, I miss the coconut. From checking the ingredients, other shaving creams do have coconut in there somewhere, so all is not lost.
What do you miss when something is ‘new improved'? Or is it better?