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It's a co. formed by Gillette defectors and IMO it's merely gimmickry trying to cash in on the Dollar Shave Club & Harry's Razors bandwagon which use crappy blades regardless and this will as well most likely as they have already been sued once by Gillette (lawsuit thrown out) who sure as Hell won't sell them anything. They've crammed blades into a smaller space and added a friggin' magnet? Something tells me these guys were in R&D and not marketing as this will inevitably fail IMO.
https://www.shavelogic.com/
https://www.shavelogic.com/