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antdad said:What ever happened to the Gillette's yank and shank "hysterisis" effect?
http://www.aef.com/pdf/in_class/case_histories/nad_cases/gillette_v_energizer_3-11.pdf
Presumably they finally realised that the lack of comfort in the shave was so noticeable to the user that they had to do something, or rather, been seen to be doing something, about it.