I like Aldi/Lidl but I've never bothered looking at grooming products. I received a gift set called 'Laghmani' one year. The name alone says it all. You know in seaside towns, those jars of sweets you buy that taste like the smell of the inside of the shop? Dusty and damp. Laghmani had the same vibe - it smelt like a musty store room. I would imagine Lidl aftershave to smell similar, although recent blind smell tests in the media tell me otherwise.
I just always saw fragrances as a luxury item that you buy and use sparingly. Using £1 'jollop' seems like smellies for the sake of smellies.
EDIT: A/S balms on the other hand, I will check those out if I see them. Maybe I'll finally find something equivalent to Nivea Sensitive or Trumper's Skin Food!